cross-cultural marketing
基本解释
- [经济学]跨文化营销
英汉例句
- Cultural differences are the key-factor which influence cross-cultural marketing.
文化差异是影响跨文化营销的关键因素。 - In this paper, the existence of cross-cultural marketing issues analysis, and proposed a series of corresponding countermeasures.
文章对跨文化营销存在的问题进行了分析,并提出了一系列相应的研究对策。
ligkdcgzk.blog.163.com - Building and constructing this mode can offer thinking and methods for enterprises ' cross-cultural marketing and operating, prevent enterprises from taking more detours in cross-cultural marketing.
通过对这一模式的建构,可以为企业跨文化营销运作提供思路和方法,避免企业在跨文化营销中多走弯路。
双语例句
词组短语
- Cross -Cultural Communication and International Marketing 跨文化交际和国际市场营销
- cross -cultural marketing mode 跨文化营销模式
- Master Cross -Cultural Marketing And Negotiation 雇主
- Handbook of Cross -Cultural Marketing 跨文化市场营销
- International and Cross -Cultural Marketing 跨文化营销;国际及跨文化营销
短语
专业释义
- 跨文化营销
In order to pursue success of those marketing practices, marketers, first of all, should understand the meaning or definition of culture and differences of cultures, since they want to conduct cross-cultural marketing.
要想取得此类营销活动的成功,首先要在营销理念上建立一套理性的思维模式。 既然是国际营销领域中的跨文化营销范畴,就必须先理解文化的定义、特征和差异(如何界定不同的文化)。