strategic marketing management

基本解释

This article from the strategic management, marketing, production and other aspects of day-to-day business, to analyze companies on how to obtain sustainable competitive advantage.
本文主要从战略管理、企业营销、企业日常生产等方面，来分析企业如何获得持续竞争优势。
Market share , in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company.
在策略管理和营销学中的定义，是指全部能够被利用的市场或者市场的部分被一个公司占有的百分比或者比例。
Aiming at enhancing the business performance and competitiveness, the commercial banks should devote their selves to financial innovation, strategic management, marketing strategies and cost controls.
商业银行必须通过金融创新，战略管理，市场战略以及成本控制，达到提高业绩水平和竞争力的目的。

My academic background includes an MBA from Pepperdine University and completion of the Strategic Marketing Management Program at the Stanford University Graduate School of Business.
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