niche player

基本解释

We obviously would like to increase our presence beyond a niche player in the U. S. , " De Waal said."
德·瓦爾說道，“顯然，我們想要增加我們的份量，而不僅僅是在美國的一個利基選手。”
Finally, Mr Ghosn says, you can no longer survive as a “niche player” specialising in small cars or luxury vehicles.
最後，戈洛斯說，專營小型汽車或豪華車的“利基生産商”已經無法生存。
Wharton marketing professor Stephen Hoch notes that Amazon itself began in 1994 as a niche player selling books only.
沃頓商學院教授Stephen Hoch注意到：在一九九四年，亞馬遜自身就是從一個賣書的小衆産品經銷商發展起來的。

Secure Computing is a niche player in network security that offers firewall software and intrusion prevention software.
FORBES: McAfee's Slice Of The Cyber Protection Racket Can Get The Stock To $35
It is neither a mass-producer nor a true niche player, since it roughly doubled its output on acquiring Rover.
ECONOMIST: The maverick of Munich
He cites the airline's advantage as a niche player, as one of the only carriers to serve the Alaskan market.
FORBES: The Friendly Skies